Change of label official
It was officially confirmed that Grace has signed with Pulse Records.
"… in this next chapter of her career trajectory, we are focused on channeling her own voice and vision and to introduce her to new audiences." (Ashley Calhoun, Head of Creative at Pulse Music Group) (source: musicweek.com Aug 14, 2024). In an interview with Rolling Stone Ashley Calhoun, commented: "Grace has already well proven her ability to connect with fans, and, in this next chapter of her career trajectory, we are focused on channeling her own voice and vision to take things to the next level for her fans and to introduce her to new audiences.". Scott Cutler, (CEO and founding partner of PULSE Music Group and also a songwriter, musician, and producer) commented: "Grace is an incredibly talented artist and we know this next chapter will be an exciting one as we work together to introduce her new music." (Press release from Pulse Records)
On the same day Rostr.cc reported that Grace had signed with UTA (United Talent Agency) for touring, with Janet Kim & Alana Git as her agents.
UTA presents itself as "… storytellers who shape culture and drive the future. From artists and creators to athletes and brands". They cover both music, film and TV. Alan Gitt’s previous job had to do with music touring, though that is not specifically in her title at UTA. Both Janet and Alana were previously with CAA. Janet also has tour management on her CV. At CAA "she booked artists at events and festivals globally, consulted for companies including CJ ENM, and worked with artists including Adam Lambert, Dnce, Jordin Sparks, Julia Michaels, Keiynan Lonsdale, Keshi, Rozzi, Sam Fischer and Sevdaliza, among others." (source: musicweek)
Grace also posted a behind the scenes (of a music video shoot?) on TikTok of her dancing on a rooftop in New York to the sound of the band TV-Girl’s song "Lovers Rock"
Trailer for music video released
Grace released a trailer for the music video for “Call It What You Want.” Most of the people involved in making the video were young, up-and-coming moviemakers, several with roots in the horror genre (!). Among them were:
Franscea Maldonado, director
Nick Rudolph, director of photography
Luke Gilbert, executive producer
Spike Jordan, executive producer
Kajal Prieto (Patel) , executive producer
Michael Prieto, executive producer
Devin Parker, production design
A video was posted this day with Grace being accosted* on the street by the TikToker/Instagrammer David Carmi for his “Confidence Heist” series of street interviews about what makes people confident. For Grace ,”Having somewhere to go is what makes you confident – [examples] shopping and going to dinner.”
(*it looked pre-arranged, but Grace is a good actor ;-)